Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the platform disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global rollout. This development comes amid a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on another major platform primarily display clips produced artificially. A considerable share of this material is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to increase or decrease of that, according to their own choices,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its service tagged as AI-generated. Collectively, more than 100 million pieces of content are uploaded to the app daily, making AI content a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of AI-generated videos they view by using the topic control option in the platform and picking AI-made media. Additional categories that are already be modified under the filter cover politics, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require users to tag lifelike AI-made content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be removed under its community policies.
Furthermore, the platform will from now on attach an artificially created watermark to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is designed to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The platform is also introducing a $2m AI literacy fund for experts and groups to develop informative material about using AI responsibly. This project will assist charitable organizations specializing in training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, amid controversy over intentions to make redundant hundreds of content moderators in the UK. TikTok is planning to cut 439 jobs in its user protection division in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but AI can protect employees by removing the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to reliance on its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
